Eli Robinson | November 2nd, 2020

Tomorrow, the United States of America heads to the ballot box for what is certain to be a day that no one reading this will ever forget.

After four years of one of the most divisive leaders in World much less American history, we as citizens get to participate in the most American of ideals: choice.


How many sports pregame shows have you watched in your life?

If you’re the kind of sports nut that I am, the number is certainly too high to count. And if you’re also like me, in general, you can’t remember a single thing from any of them. They are, without a doubt, a necessity, yet they don’t seem to leave the viewer with any everlasting memories. Of course, that’s what the actual game is for.

There is, however, for my friends and I, a single pregame show that we will never forget.

Early 2010s. NBA Playoffs. 2–2–1–1–1 format. Home and…


FranFunnel began operating in earnest at the beginning of 2017. And although we’ve made it through those days successfully, it wouldn’t be too far from the truth to say that the software was basically unusable in the early days. It was the Murphy’s Law of platforms.

Of course, this was to be expected. Building something from scratch is going to mean that there are going to be major room for improvement in the early going.

So it wasn’t rare that we would get an e-mail that looked like this:


Last week, New York Governor Andrew Cuomo announced that the L Train, home to 250,000 daily riders in Manhattan and Brooklyn, would not be shutting down.

(For those of you who are just getting up to speed on the story, it was scheduled to be fully disabled for 15 months starting in April 2019.)

The vast majority of the people who heard the news reacted with unbridled joy.


It seems that these days, we’re in a never ending political cycle.

You turn on the radio and it’s like BOOM! Trump did this! Or Wham! New polling data shows this! Or Shibby! My team’s ahead!

Politics, as far as I can tell, is a game of winners and losers. People stand up on stumps and on TV telling you why they are right and perhaps more often, why someone else is wrong. There is no room for nuance, shades of gray, indecisiveness, or insecurity. He who is loudest, best wins.

Politics is what we use to decide who gets…


As we’ve written about here before, the growth of FranFunnel has been quite an interesting ride. We’ve gone from simply creating a brand, to our first days of being a SaaS company, to launching version two, and everything in between.

Well this past week at the Franchise Leadership and Development Conference in Atlanta, I got the opportunity to take that next step in watching FranFunnel evolve, meeting the second generation of FranFunnel users.

Let me set the scene for you…

FranFunnel was exhibiting in your standard hotel exhibit hall filled with attendees. …


This past week was a momentous one in Metric Collective history. For the first time in our young life, we released version two of a consumer facing software. (This contrasts with our previous activities of releasing internal software or building consumer software for the first time.)

And it’s been a hell of a week.

If you work at Metric Collective, it’s nearly impossible that you didn’t learn something this week. If you work on FranFunnel, then you probably have a treasure trove of experiences to call on for future reference.


Finding something special in the mundane is a true pleasure of mine. So I figured I’d share a fun look at a brief interaction between myself, our CTO, and a vendor this afternoon to give you an idea how a conversation may sound like if you ever find yourself at a tech company.

Let me set the scene for you…

Last week, we coded up a new module of our software FranFunnel that allows us to integrate with various other systems via API. …


When I came into the office today, I was met with a number of e-mails that were of the panicky, comedy variety. (Those who have worked in tech account management know exactly what I’m talking about.) Here’s an example of one of them:


A number of years ago, I was having a conversation with Ryan Markman here on the Metric team about something that had gone wrong. The details of the issue at hand escape me now, but ultimately that conversation led me to create a little framework which I still use today and want to share with y’all.

It goes a little something like this…

When something goes right in a business, there’s a very quick jump to the conclusion that this positive outcome was achieved via good strategy. The old “this happened because we wanted it to happen.”

Eli Robinson

COO of Metric Collective. Don’t sweat the petty stuff and don’t pet the sweaty stuff.

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